search query: @author MacMillan, I. / total: 5
references: 4-5 / 5
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4.
Competitors' responses to easily imitated new products - exploring commercial banking product introductions.
Strategic Management Journal
1985 : JAN-MAR, VOL. 6:1, p. 75-86
 1985 MacMillan, I.
McCaffery, M. L.
Van Wijk, G.
5.
The power game.
Journal of General Management
1979 : SPRING, VOL. 4:3, p. 15-26
 1979 MacMillan, I.
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