search query: @author Monroe, K. B. / total: 10
references: 4-10 / 10
« previous page | next page »
 titleyearauthor
4.
Pricing Practices That Endanger Profits
Marketing Management
2001 : SEP-OCT, VOL. 10:3, p. 42-46
 2001 Monroe, K. B.
Cox, J. L.
5.
Role of prior affect and sensory cues on consumers' affective and cognitive responses and overall perceptions of quality
Journal of Business Research
1998 : JUL, VOL. 42:3, p. 295-308
 1998 Compeau, L. D.
Grewal, D.
Monroe, K. B.
6.
The effect of price, brand name, and store name on buyers' perceptions of product quality: an integrative review
Journal of Marketing Research
1989 : AUG, VOL. 26:3, p. 351-357
 1989 Rao, A. R.
Monroe, K. B.
7.
Effectiveness of multiple request strategies : a synthesis of research results.
Journal of Marketing Research
1986 : MAY, VOL. 23:2, p. 144-152
 1986 Fern, E. F.
Monroe, K. B.
Avial, R. A.
8.
Consumer perceptions of comparative price advertisements.
Journal of Marketing Research
1981 : NOV, VOL. 18:4, p. 416-428
 1981 Della-Bitta, A. J.
Monroe, K. B.
McGinnis, J. M.
9.
Pricing the product line during periods of scarcity.
Journal of Marketing
1979 : SUMMER, VOL. 43:3, p. 49-59
 1979 Monroe, K. B.
Zoltners, A. A.
10.
Models for pricing decisions.
Journal of Marketing Research
1978 : 3 AUG VOL.15 p.413-428
 1978 Monroe, K. B.
Della Bitta, A. J.
« previous page | next page »
SCIMA