search query: @author Murphy, P. E. / total: 6
references: 4-6 / 6
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4.
Classifying products strategically.
Journal of Marketing
1986 : JUL, VOL. 50:3, p. 24-42
 1986 Murphy, P. E.
Enis, B. M.
5.
Social marketing: its ethical dimensions.
Journal of Marketing
1979 : SPRING, VOL. 43:2, p. 29-36
 1979 Laczniak, G. R.
Lusch, R. F.
Murphy, P. E.
6.
Environmentally concerned consumers: racial variations: are middle and upper-class black females as ecologically conscious as their white counterparts?
Journal of Marketing
1978 : 4 OCT VOL.42 p.61-66
 1978 Murphy, P. E.
Kangun, N.
Locander, W. B.
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