search query: @author Netemeyer, R. G. / total: 7
references: 4-7 / 7
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4.
Nutrition ad claims and disclosures: Interaction and mediation effects for consumer evaluations of the brand and the ad
Marketing Letters
2000 : AUG, VOL. 11:3, p.235-247
 2000 Burton, S.
Andrews, J. C.
Netemeyer, R. G.
5.
Exposure to sales flyers and increased purchases in retail supermarkets
Journal of Advertising Research
1999 : SEP/OCT, VOL. 39:5, p. 7-14
 1999 Burton, S.
Lictenstein, D. R.
Netemeyer, R. G.
6.
Distinguishing coupon proneness from value consciousness. An acquisition/ transaction utility theorie perspective (Kaufverhalten; Verbraucherforschung)
Journal of Marketing
1990 : JUL, VOL. 4C - 54:3, p. 54-67
 1990 Lichtenstein, D. R.
Netemeyer, R. G.
Burton, S.
7.
Distinguishing coupon proneness from value consciousness: an acquisition-transaction utility theory perspective
Journal of Marketing
1990 : JUL, VOL. 54:3, p. 54-67
 1990 Lichtenstein, D. R.
Netemeyer, R. G.
Burton, S.
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