search query: @author Prasad, A. / total: 8
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4.
How many pirates should a software firm tolerate? An analysis of piracy protection on the diffusion of sofrware
International Journal of Research in Marketing
2003 : VOL 20:4, p. 337-353
 2003 Prasad, A.
Mahajan, V.
5.
Advertising versus pay-per-view in electronic media
International Journal of Research in Marketing
2003 : MAR, VOL. 20:1, p. 13-30
 2003 Prasad, A.
Mahajan, V.
Bronnenberg, B.
6.
Internal marketing at Continental Airlines: convincing employees that management knows best
Marketing Letters
2002 : MAY, VOL. 13:2, p. 75-89
 2002 Prasad, A.
Steffes, E.
7.
Stretching the iron cage: the constitution and implications of routine workplace resistance
Organization Science
2000 : JUL-AUG, VOL. 11:4, p. 387-403
 2000 Prasad, P.
Prasad, A.
8.
The ideology of professionalism and work computerization: An institutionalist study of technological change
Human Relations
1994 : DEC, VOL. 47:12, p. 1433-1458
 1994 Prasad, P.
Prasad, A.
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