search query: @author Reichel, J. / total: 7
references: 4-7 / 7
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4.
How can marketing be successfully standardised for the European Market?
European Journal of Marketing
1989 : VOL. 23:7, p. 60-66
 1989 Reichel, J.
5.
How can marketing be successfully standardised for the European Market? (!Marketing standardisation)
European Journal of Marketing
1989 : VOL. 23:7, p. 60-67
 1989 Reichel, J.
6.
Marketing in Forschung und Lehre an schwedischen Hochschulen.
Marketing: Zeitschrift fur Forschung und Praxis
1988 : NOV, VOL. 10:4, p. 289-293
 1988 Reichel, J.
7.
The internationalisation of importing companies.
European Journal of Marketing
1988 : VOL. 22:10, p. 31-40
 1988 Reichel, J.
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