search query: @author Rice, M. D. / total: 4
references: 4-4 / 4
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| title | year | author | ||
| 4. |
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 17-21 |
1986 | Rice, M. D. Leckenby, J. D. |
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