search query: @author Rothschild, M. L. / total: 5
references: 4-5 / 5
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4.
Policy-related experiments on information provision: a normative model and explication.
Journal of Marketing Research
1980 : NOV, VOL. 17:4, p. 432-449
 1980 Houston, M. J.
Rothschild, M. L.
5.
Political advertising: a neglected policy issue in marketing.
Journal of Marketing Research
1978 : 1 FEB VOL.15 p.58-71
 1978 Rothschild, M. L.
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