search query: @author Soman, D. / total: 8
references: 4-8 / 8
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4.
Pricing and the psychology of consumption
Harvard Business Review
2002 : SEP, VOL. 80:9, p. 90-96
 2002 Gourville, J.
Soman, D.
5.
The Effect of Windfall Gains on the Sunk-Cost Effect
Marketing Letters
2001 : VOL. 12:1, p. 51-62
 2001 Soman, D.
Cheema, A.
6.
Effects of payment mechanism on spending behavior: the role of rehersal and immediacy of payments
Journal of Consumer Research
2001 : MAR, VOL. 27:4, p. 460-474
 2001 Soman, D.
7.
Modeling the effects of advertised price claims: Tensile versus precise claims?
Marketing Science
1999 : VOL. 18:2, p. 154-177
 1999 Dhar, S. K.
Gonzalez-Vallejo, C.
Soman, D.
8.
Brand promotions as a lottery
Marketing Letters
1995 : JUL, VOL. 6:3, p. 221-234
 1995 Dhar, S.
Gonzalez-Vallejo, C.
Soman, D.
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