search query: @author Song, X. M. / total: 5
references: 4-5 / 5
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4.
Controllable factors of new product success: A cross-national comparison
Marketing Science
1996 : VOL. 15:4, p. 341-358
 1996 Calantone, R. J.
Schmidt, J. B.
Song, X. M.
5.
Managing research and development and marketing integration in the new product development process (Neue Produkte; Produktentwicklung; Innerbetriebliche Zusammenarbeit)
Industrial Marketing Management
1996 : NOV, VOL. 25:6, p. 545-553
 1996 Song, X. M.
Neeley, S. M.
Zhao, Y.
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