search query: @author Weinberg, C. B. / total: 17
references: 4-13 / 17
« previous page | next page »
 titleyearauthor
4.
Coping with success: new challenges for nonprofit marketing.
Sloan Management Review
1991 : FALL, VOL. 33:1, p. 27-42
 1991 Gallagher, K.
Weinberg, C. B.
5.
Territory sales response models : stability over time.
Journal of Marketing Research
1987 : MAY, VOL. 24:2, p. 229-233
 1987 Ryans, A. B.
Weinberg, C. B.
6.
Estimating parameters of the autocorrelated current effects model from temporally aggregated data.
Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 379-386
 1986 Kanetkar, V.
Weinberg, C. B.
Weiss, D. L.
7.
The impact of comparative advertising on perception and attitude : some positive findings.
Journal of Consumer Research
1984 : SEP, VOL. 11:2, p. 719-727
 1984 Gorn, G. J.
Weinberg, C. B.
8.
Working wives and major family expenditures : Replication and extension.
Journal of Consumer Research
1983 : SEP, VOL. 10:2, p. 259-263
 1983 Weinberg, C. B.
Winer, R. S.
9.
The effects of serial correlation and data aggregation on advertising measurement.
Journal of Marketing Research
1983 : AUG, VOL. 20:3, p. 268-279
 1983 Weiss, D. L.
Weinberg, C. B.
Windal, P. M.
10.
On the econometric measurement of the duration of advertising effect on sales.
Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 585-591
 1982 Weinberg, C. B.
Weiss, D. L.
11.
Sales force management: integrating research advances.
California Management Review
1981 : FALL, VOL. 24:1, p. 75-89
 1981 Ryans, A. B.
Weinberg, C. B.
12.
S-shaped response functions:implications for decision models
Journal of the Operational Research Society
1980 : Nov, VOL. 31:11, p. 1001-1007
 1980 Freeland, J. R.
Weinberg, C. B.
13.
Strategies used by working and nonworking wives to reduce time pressures.
Journal of Consumer Research
1980 : MAR, VOL. 6:4, p. 338-348
 1980 Strober, M. H.
Weinberg, C. B.
« previous page | next page »
SCIMA