search query: @author Yorke, D. A. / total: 7
references: 4-7 / 7
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4.
The marketing of local authority leisure services.
European Journal of Marketing
1984 : VOL. 18:2, p. 6-128
 1984 Yorke, D. A.
5.
Working females as a market segment for bank services.
European Journal of Marketing
1982 : VOL. 16:3, p. 83-91
 1982 Yorke, D. A.
Hayes, A.
6.
The definition of market segments for banking services.
European Journal of Marketing
1982 : VOL. 16:3, p. 14-22
 1982 Yorke, D. A.
7.
Customer costing in the development of marketing strategy.
Management Accounting (London)
1980 : MAY, VOL. 58:5, p. 28-30
 1980 Yorke, D. A.
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