search query: @author Zaichkowsky, J. L. / total: 5
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4.
A global look at consumer involvement and use of products.
International Marketing Review
1989 : VOL. 6:1, p. 20-34
 1989 Zaichkowsky, J. L.
Sood, J. H.
5.
Measuring the involvement construct.
Journal of Consumer Research
1985 : DEC, VOL. 12:3, p. 341-352
 1985 Zaichkowsky, J. L.
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