search query: @author Zufryden, F. S. / total: 14
references: 4-13 / 14
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4.
Multibrand transition probabilities as a function of explanatory variables : estimation by a least-squares-based approach.
Journal of Marketing Research
1986 : MAY, VOL. 23:2, p. 177-183
 1986 Zufryden, F. S.
5.
A dynamic programming approach for product selection and supermarket shelfspace allocation.
Journal of the Operational Research Society
1986 : APR, VOL. 37:4, p. 413-422
 1986 Zufryden, F. S.
6.
Prod II : a model for predicting from tracking studies.
Journal of Advertising Research
1985 : APR-MAY, VOL. 25:2, p. 45-51
 1985 Zufryden, F. S.
7.
Predicting trial, repeat, and sales response from alternative media plans.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 45-52
 1982 Zufryden, F. S.
8.
An approach for assessing demographic and price influences on brand purchase behaviour.
Journal of Marketing
1982 : WINTER, VOL. 46:1, p. 36-46
 1982 Jones, J. M.
Zufryden, F. S.
9.
A Logit-Markovian model of consumer purchase behavior based on explanatory variables: Empirical evaluation and implications for decision making.
Decision Sciences
1981 : OCT, VOL. 12:4, p. 645-660
 1981 Zufryden, F. S.
10.
Relating deal purchases and consumer characteristics to repeat purchase probability.
Journal of Marketing Research
1981 : APR, VOL. 23:2, p. 84-99
 1981 Jones, J. M.
Zufryden, F. S.
11.
A tested model of purchase response to advertising exposure.
Journal of Advertising Research
1981 : FEB, VOL. 21:1, p. 7-16
 1981 Zufryden, F. S.
12.
Adding explanatory variables to a consumer purchase behavior model: an exploratory study.
Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 323-334
 1980 Jones, J. M.
Zufryden, F. S.
13.
ZIPMAP: a zero-one integer programming model for market segmentation and product positioning.
Journal of the Operational Research Society
1979 : JAN, VOL. 30:1, p. 63-70
 1979 Zufryden, F. S.
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