search query: @freeterm Typology / total: 6
references: 4-6 / 6
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4.
People who complain about advertising: the aficionados, guardians, activists and seekers
Journal of Marketing Management
2006 : APR, VOL. 22:3 - 4, p. 379 – 405
 2006 Volkov, M.
Harker, M.
Harker, D.
5.
Exploring a new typology of advertising appeals: Basic, versus social, emotional advertising in a global setting
International Journal of Advertising
1998 : VOL. 17:2, p. 145-168
 1998 Huang, M-H.
6.
Sistema iazykovykh arealov i ee znachenie dlia tipologii kul'tury /The system of language areas and its importance in the typology of culture/
Trudy po znakovym sistemam
1978 : VOL. X, p. 34-64
 1978 Gasparov, B.
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