search query: @freeterm destination branding / total: 5
references: 4-5 / 5
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4.
National capital branding: a comparative case study of Canberra, Australia and Wellington, New Zealand
Journal of Travel & Tourism Marketing
2007 : VOL. 22:3/4, p. 67-78
 2007 Peirce, S.
Ritchie, B.W.
5.
Consumer-based brand equity for destinations: practical DMO performance measures
Journal of Travel & Tourism Marketing
2007 : VOL. 22:1, p. 51-61
 2007 Pike, S.
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