search query: @indexterm COMPUTERS / total: 1087
references: 4-13 / 1087
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4.
Communicating brands playfully. Effects of in-game advertising for familiar and unfamiliar brands
International Journal of Advertising
2008 : VOL. 27:5, p. 827-851
 2008 Mau, G.
Silberer, G.
Constien, C.
5.
Simon's paradox: Bounded rationality and the computer metaphor of the mind
Human Systems Management
2008 : VOL. 27:4, p. 285-294
 2008 Patokorpi, E.
6.
Research issues in building brand equity and global brands in the pc market
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 137-156
 2007 Wright, L.
Millman, C.
Martin, L.
7.
Computer adoption and returns in transition
Economics of transition
2007 : VOL. 15:1, p. 33-56
 2007 Kuku, Y.
Orazem, P.F.
Singh, R.
8.
Learning from leading-edge customers at The Sims: opening up the innovation process using toolkits
R & D Management
2006 : JUN, VOL. 36:3, p. 237-250
 2006 Prügl, R.
Schreier, M.
9.
New frontiers for information systems research: computer art as an information system
European journal of information systems
2006 : DEC, VOL. 15:6, p. 617-626
 2006 Oates, B.J.
10.
Grid computing: the past, now, and future
Human Systems Management
2006 : VOL. 25:3, p. 161-166
 2006 Alkadi, I.
Alkadi, G.
11.
Do patients trust computers?
Journal of Behavioral Decision Making
2006 : DEC; VOL. 19:5, p. 455- 468
 2006 Promberger, M.
Baron, J.
12.
Gender, technology and jobs
British Journal of Sociology
2006 : SEP, VOL. 57:3, p. 437-453
 2006 Brynin, M.
13.
Gender equality through computerisation
European sociological review
2006 : APR, VOL. 22:2, p. 111-123
 2006 Brynin, M.
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