search query: @indexterm MARKETING STRATEGY / total: 884
references: 4-13 / 884
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4.
Editorial: The future of marketing research
Journal of Advertising Research
2011 : MAR, VOL. 51:1, p. 207-208
 2011 Precourt, G. (editor)
5.
Brand heritage and the renaissance of Cunard
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1538-1556
 2011 Hudson, B. T.
6.
Special issue: Marketing in the 2010 British general election: perspectives, prospect and practice
Journal of Marketing Management
2011 : JUL, VOL. 27:7-8, p. 647-655
 2011 Baines, P.
Harris, P.
7.
Estimating willingness-to-pay with choice-based conjoint analysis - can consumer characteristics explain variations in accuracy?
British Journal of Management
2011 : DEC, VOL. 22:4 p. 628-645
 2011 Sichtmann, C.
Wilken, R.
Diamantopoulos, A.
8.
Relationalism in marketing channels and marketing strategy
European Journal of Marketing
2011 : VOL 45:3, p. 311-333
 2011 Paswan, A. K.
Blankson, C.
Guzman, F.
9.
Relationships in fast moving consumer goods markets, the consumers' perspective
European Journal of Marketing
2011 : VOL 45:4 p. 651-672
 2011 Leahy, R.
10.
Putting listening to work: the essentials of listening
Journal of Advertising Research
2010 : MAR, VOL 50:1, p. 30-41
 2010 Rappaport, S. D.
11.
New technologies drive CPG media mix optimization
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 416-427
 2010 Reynar, A.
Phillips, J.
Heumann, S.
12.
Sustainable supply chain management and inter-organizational resources: a literature review
Corporate Social Responsibility and Environmental management
2010 : JUL-AUG, VOL. 17:4, p. 230-245
 2010 Gold, S.
Seuring, S.
Beske, P.
13.
An integration of research findings of effects of firm size and market competition on product and process innovations
British Journal of Management
2010 : DEC, VOL. 21:4 p. 996-1010
 2010 Damanpour, F.
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