search query: @indexterm MICROMARKETING / total: 10
references: 4-10 / 10
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4.
Does order preferencing matter?
Journal of Financial Economics
1998 : OCT, VOL. 50: 1, p. 3-37
 1998 Bloomfield, R.
O'Hara, M.
5.
Sustainable consumption and the quality of life: A macromarketing challenge to the dominant social paradigm
Journal of Macromarketing
1997 : SPRING, VOL. 17:1, p. 4-24
 1997 Kilbourne, W.
McDonagh, P.
Prothero, A.
6.
Marketing de fidelizacion, en los albores de una revolucion.
Harvard-Deusto Marketing & Ventas
1997 : JUL-AUG, 21, p.46-49
 1997 Perez, C.
7.
Del ford t al micromarketing.
Harvard-Deusto Marketing & Ventas
1997 : JUL-AUG, 21, p.30-33
 1997 Mateu Cespedes, J. M.
8.
Sustainable marketing
Journal of Macromarketing
1996 : VOL. 16:2, p. 45-56
 1996 Dam, Y. K. van
Apeldoorn, P. A. C.
9.
Jedem Kunden sein Produkt.
Absatzwirtschaft
1993 : FEB, p. 40-43
 1993 Wiersema, F.
Heinrich, K.
10.
The rise of micromarketing.
Journal of Business Strategy
1990 : NOV/DEC, VOL. 11:6, p. 37-42
 1990 Hapoienu, S.L.
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