search query: @indexterm Mobile commerce / total: 10
references: 4-10 / 10
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4.
Measuring consumer interactivity in response to campaigns coupling mobile and television media
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.375-391
 2008 Davis, R.
Sajtos, L.
5.
How mobile advertising works: the role of trust in improving attitudes and recall
Journal of Advertising Research
2007 : VOL. 47:2, p. 165-178
 2007 Okazaki, S.
Katsukura, A.
Nishiyama, M.
6.
Why young consumers are not open to mobile marketing communication
International Journal of Advertising
2007 : VOL. 26:2, p. 223-246
 2007 Grant, I.
O'Donohoe, S.
7.
Mobile computing: a user study on hedonic/utilitarian mobile device usage
European journal of information systems
2006 : SEP, VOL. 15:3, p. 292-300
 2006 Wakefield, R. L.
Whitten, D.
8.
User perceptions of mobile and online channels for purchasing financial products
Journal of Internet commerce
2004 : VOL. 3:1, p. 91-101
 2004 Strader, T.J.
Inapudi, A.
9.
The security hole in WAP: an analysis of the network and business rationales underlying a failure
International Journal of Electronic Commerce
2003 : SUMMER, VOL. 7:4, p. 73-92
 2003 Juul, N. C.
Jörgensen, N.
10.
Mobile commerce: New revenue machine or black hole?
Business Horizons
2002 : JUL/AUG, VOL. 45:4, p. 26-29
 2002 Rupp, W.T.
Smith, A.D.
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