search query: @indexterm Television advertising / total: 360
references: 4-13 / 360
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4.
'That was funny, but what was the brand again?' - Humorous television commercials and brand linkage
International Journal of Advertising
2011 : VOL. 30:5, p. 795-814
 2011 Kuilenburg, P. van
Jong, M. D.T. de
Rompay, T. J.L. van
5.
Gender roles in advertising: measuring and comparing gender stereotyping on public and private TV channels in Germany
International Journal of Advertising
2011 : VOL. 30:5, p. 867-888
 2011 Knoll, S.
Eisend, M.
Steinhagen, J.
6.
Editorial: The future of marketing research
Journal of Advertising Research
2011 : MAR, VOL. 51:1, p. 207-208
 2011 Precourt, G. (editor)
7.
Context effects of TV programme-induced interactivity and telepresence on advertising responses
International Journal of Advertising
2011 : VOL. 30:4, p. 641-663
 2011 Cauberghe, V.
Geuens, M.
Pelsmacker, P. de
8.
Competing for consumer memory in television advertising: an empirical examination of the impacts of non-editorial clutter on brand memory in mega-event broadcasts
International Journal of Advertising
2011 : VOL. 30:4, p. 617-640
 2011 Jeong, Y.
Kim, Y.
Zhao, X.
9.
The effectiveness of post-release movie advertising
International Journal of Advertising
2011 : VOL. 30:2, p. 305-328
 2011 Rennhoff, A.D.
Wilbur, K.C.
10.
Assessing a new advertising effect
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 162-168
 2010 Zigmond, D.
Stipp, H.
11.
Using interactive program-loyalty banners to reduce TV ad avoidance
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 154-161
 2010 Dix, S.R. (et al.)
12.
Measurable emotions: how television ads really work
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 137-153
 2010 Micu, A.C.
Plummer, J.T.
13.
Cost per second: the relative effectiveness of 15- and 30-second television advertisements
Journal of Advertising Research
2010 : MAR, VOL 50:1, p. 69-76
 2010 Newstead, K.
Romaniuk, J.
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