search query: @indexterm advertising research / total: 488
references: 4-13 / 488
« previous page | next page »
 titleyearauthor
4.
Ad bites: toward a theory of ironic advertising
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 417-426
 2011 Pehlivan, E.
Berthon, P.
Pitt, L.
5.
Evidence-based advertising: an application to persuasion
International Journal of Advertising
2011 : VOL. 30:5, p. 743-767
 2011 Armstrong, J. S.
6.
Source characteristics and advertising effectiveness: the roles of message processing motivation and product category knowledge
International Journal of Advertising
2011 : VOL. 30:5, p. 889-914
 2011 Yilmaz, C. (et al.)
7.
'That was funny, but what was the brand again?' - Humorous television commercials and brand linkage
International Journal of Advertising
2011 : VOL. 30:5, p. 795-814
 2011 Kuilenburg, P. van
Jong, M. D.T. de
Rompay, T. J.L. van
8.
How a presenter's perceived attractiveness affects persuasion for attractiveness-unrelated products
International Journal of Advertising
2011 : VOL. 30:5, p. 839-865
 2011 Praxmarer, S.
9.
Editorial: The future of marketing research
Journal of Advertising Research
2011 : MAR, VOL. 51:1, p. 207-208
 2011 Precourt, G. (editor)
10.
Guest editorial: Advertising and social media
International Journal of Advertising
2011 : VOL. 30:1, p. 11-12
 2011 Choi, S.M.
11.
Editorial: at 50, the journal looks back... and ahead
Journal of Advertising Research
2011 : VOL 51:1, SUPPL., p. 2-4
 2011 West, D.
Chiagouris, L.G.
Precourt, G.
12.
Does consumer scepticism negate the effects of visceral cues in weight loss advertising?
International Journal of Advertising
2011 : VOL. 30:4, p. 693-719
 2011 Amos, C.
Grau, S.L.
13.
The value of listening: Heeding the call of the Snuggie
Journal of Advertising Research
2010 : MAR, VOL 50:1, p. 16-20
 2010 Bush, K.
Sikdar, R.
Wiesenfeld, D.
« previous page | next page »
SCIMA