search query: @indexterm slogans / total: 13
references: 4-13 / 13
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title | year | author | ||
4. |
Creativity and innovation management
2006 : JUNE, VOL. 15:2, p. 157-172 |
2006 | Lightfoot, G. Lilley, S. Kavanagh, D. |
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5. |
Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 595-619 |
2002 | Bradley, S.D. Meeds, R. |
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6. |
Harvard-Deusto Marketing & Ventas
1996 : NOV-DIC, 17,p.21-23 |
1996 | Rieck, D. |
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7. |
Journal of Advertising Research
1995 : JAN/FEB, VOL. 35:1, p. 59-65 |
1995 | Mathur, L. Mathur, I. |
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8. |
Journal of Advertising Research
1989 : OCT-NOV, VOL. 29:5, p. 9-20 |
1989 | Buchanan, B. Smithies, R.H. |
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9. |
Journal of Advertising Research
1988 : APR/MAY, VOL. 28:2, p.40-42 |
1988 | Lord, J. Eastlack, J. Stanton, J. |
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10. |
Journal of Advertising Research
1988 : FEB-MAR, VOL. 27:1, p. 54-63 |
1988 | Wyckham, R. G. |
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11. |
Revue Francaise du Marketing
1984 : SEP-OCT, 99, p. 155-160 |
1984 | Bessis, P. |
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12. |
Revue Francaise du Marketing
1984 : SEP-OCT, 99, p. 149-153 |
1984 | Cotteret, J. M. |
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13. |
Journal of Consumer Research
1983 : SEP, VOL. 10:2, p. 135-146 |
1983 | Petty, R. E. Cacioppo, J. T. Schumann, D. |
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