search query: @indexterm television receivers industry / total: 189
references: 4-13 / 189
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4.
For a phenomenology of radio and television
Journal of Communication
1995 : SUMMER, VOL. 45:3, p. 4-19
 1995 Scannell, P.
5.
Die Mitarbeit der Nutzer in der Arbeitsgemeinschaft Fernseh- forschung (AGF)
Markenartikel
1995 : VOL. 57:9, p 423-427
 1995
6.
The relationship between advertising message strategy and television commercial effectiveness
Journal of Advertising Research
1995 : MAR/APR, VOL. 35:2, p. 31-40
 1995 Laskey, H.
Fox, R.
Crask, M.
7.
A natural experiment in "Jeopardy!"
American Economic Review
1995 : MAR, VOL. 85:1, p. 240-253
 1995 Metrick, A.
8.
Competitive clutter in network television advertising: current levels and advertiser responses
Journal of Advertising Research
1995 : JAN/FEB, VOL. 35:1, p. 49-58
 1995 Kent, R.
9.
What happens to television ratings during commercial breaks?
Journal of Advertising Research
1995 : JAN/FEB, VOL. 35:1, p. 37-48
 1995 Danaher, P.
10.
Investigating the impact of executional style on television commercial effectiveness
Journal of Advertising Research
1994 : NOV/DEC, VOL. 34:6, p. 9-16
 1994 Laskey, H.
Fox, R.
Crask, M.
11.
The sounds of silence: functions and use of silence in television advertising
Journal of Advertising Research
1994 : SEP-OCT, VOL. 34:5, p. 89-95
 1994 Olsen, G.
12.
Global reach and local touch: achieving cultural fitness in TV advertising
Journal of Advertising Research
1994 : SEP-OCT, VOL. 34:5, p. 35-63
 1994 Zandpour, F.
13.
Media monopoly in Brazil
Journal of Communication
1994 : AUTUMN, VOL. 44:4, p. 26-38
 1994 Amaral, R.
Guimaraes, C.
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