search query: @journal_id 70 / total: 586
references: 4-13 / 586
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4.
The overconfidence effect in marketing management predictions
Journal of Marketing Research
1992 : AUG, VOL. XXIX:3, p. 329-342
 1992 Mahajan, J.
5.
Relationships between providers and users of market research: the dynamics of trust within and between organizations
Journal of Marketing Research
1992 : AUG, VOL. XXIX:3, p. 314-328
 1992 Moorman, C.
Zaltman, G.
Deshpande, R.
6.
Humor in Advertising: The Moderating Role of Prior Brand Evaluation
Journal of Marketing Research
1990 : NOV, VOL. 27, p.466-476
 1990 Chattopadhyay, A.
Basu, K.
7.
A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children
Journal of Marketing Research
1990 : NOV, VOL. 27, p.445-454
 1990 Goldberg, M.
8.
Manufacturer Trade Deals and Retail Price Promotions
Journal of Marketing Research
1990 : NOV, VOL. 27, p.428-444
 1990 Lal, R.
9.
SCULPTURE: A New Methodology for Deriving and Analyzing Hierarchical Product-Market Structures from Panel Data
Journal of Marketing Research
1990 : NOV, VOL. 27, p.418-427
 1990 Ramaswamy, V.
DeSarbo, W.
10.
Boundary Value Models for the Combination of Forecasts
Journal of Marketing Research
1990 : NOV, VOL. 27, p.402-417
 1990 Moriarty, M.
11.
Brand Introduction Strategies and Competitive Environments
Journal of Marketing Research
1990 : NOV, VOL. 27, p.390-401
 1990 Gatignon, H.
Weitz, B.
Bansal, P.
12.
Hypothesis Testing with Scanner Data: The Advantage of Bayesian Methods
Journal of Marketing Research
1990 : NOV, VOL. 27, p.379-389
 1990 Allenby, G.
13.
Ease of Message Processing as a Moderator of Repetition Effects in Advertising
Journal of Marketing Research
1990 : AUG, VOL.27, p.345-353
 1990 Anand, P.
Sternthal, B.
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