search query: @indexterm MARKETING MIX / total: 205
references: 40-49 / 205
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40.
Marketing internacional: consideraciones generales y bibliografia.
Informacion Comercial Espanola
1998 : NOV-DEC, 774, p. 11-36
 1998 Diaz Mier, M.A.
41.
Optimal contracting with moral hazard and cascading.
Review of Financial Studies
1998 : FALL, VOL. 11, p. 559-596
 1998 Khanna, N.
42.
Konferenz "Marketingstrategien für Zentral- und Osteuropa".
Markt
1998 : VOL. 37:1, p. 42-44
 1998 Gaisbauer, H.
Presslmayer, M. M.
43.
A szponzorálás célja [Eng.: Reasons for sponsoring]
Marketing & Menedzsment
1998 : VOL. 32:2, p. 63-66
 1998 Pálffy, G.
44.
Neue Voraussetzungen für die Marktbearbeitung: Verkaufsförderung.
Absatzwirtschaft
1998 : MAY, p. 117-126
 1998 Munkelt, I.
45.
Agenturen: Spezialisten knüpfen neue Netze.
Absatzwirtschaft
1998 : JAN, p. 93-96, 98-101
 1998 Plewe, H.
46.
To market, to market: the changing face of grocery retailing.
Long Range Planning
1997 : DEC, VOL. 30:6, p. 836-846
 1997 Keh, H. T.
Park, S. Y.
47.
Pioneers' marketing mix reactions to entry in different competitive game structures: Theoretical analysis and empirical illustration
Marketing Science
1997 : VOL. 16:3, p. 271-293
 1997 Shankar, V.
48.
Marketing mix customization and customizability
Business Horizons
1997 : NOV-DEC, VOL. 40:6, p. 39-44
 1997 Logman, M.
49.
Virtualis ter - virtualis marketing?/ Virtual space - virtual marketing?
Marketing & Menedzsment
1997 : VOL. 31:6, p. 19-26
 1997 Eszes, I.
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