search query: @indexterm Readership surveys / total: 56
references: 40-49 / 56
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40.
Estimating newspaper turnover rates.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 9-13
 1983 Sprague, J. D.
41.
Decorative models and the readership of magazine ads.
Journal of Advertising Research
1983 : APR-MAY, VOL. 23:2, p. 27-32
 1983 Reid, L. N.
Soley, L. C.
42.
Techniques for developing newspaper audiences.
Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 11-14
 1982 Mattison, M.
43.
Predicting Starch scores.
Journal of Advertising Research
1981 : OCT, VOL. 21:5, p. 63-68
 1981 Rossiter, J. R.
44.
Correlates of magazine readership.
Journal of Advertising Research
1980 : AUG, VOL. 20:4, p. 73-84
 1980 Urban, C. D.
45.
Wheels - and their re-invention.
European Research
1980 : JUL, VOL. 8:4, p. 155-163
 1980 Henry, H.
46.
Media measurement and media choice: progress or stagnation?
European Research
1980 : JUL, VOL. 8:4, p. 147-154
 1980 Vliet, J. van
47.
Match target markets to media audiences.
Journal of Advertising Research
1980 : FEB, VOL. 20:1, p. 61-66
 1980 Winter, F. W.
48.
Was lesen Fuehrungskräfte in der Schweiz? Erste Analyse mit kleinen Fragezeichen.
Marketing Journal
1980 : FEB-MAR, VOL. 13:1, p. 76-77
 1980 Stöhlker, K. J.
49.
Magazine readership by female segments.
Journal of Advertising Research
1979 : AUG, VOL. 19:4, p. 31-38
 1979 Venkatesh, A.
Tankersley, C. B.
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