search query: @indexterm market research / total: 2057
references: 403-412 / 2057
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403.
The influence of positive and negative wording and issue involvement on responses to Likert scales in marketing research.
Journal of the Market Research Society
1996 : JUL, VOL. 38:3, p. 235-246
 1996 Garg, R. K.
404.
Non-linear price effects.
Journal of the Market Research Society
1996 : JUL, VOL. 38:3, p. 227-234
 1996 Mercer, A.
405.
Measuring the fragmenting television audience.
Journal of the Market Research Society
1996 : JUL, VOL. 38:3, p. 219-226
 1996 Kirkman, M.
406.
Cars : major European markets.
Market Research Europe
1996 : JUN, VOL. 28, p. 29-72
 1996
407.
Housewares : Major European markets.
Market Research Europe
1996 : JUN, VOL. 28, p. 1-27
 1996
408.
Vom Blind- zum Instrumentalflug: Low-Cost-Marketing.
Absatzwirtschaft
1996 : APR, p. 72, 74, 76
 1996 Bischoff, H.
409.
Consumer packaging in Europe's major markets
Market Research Europe
1996 : MAY, VOL. 28:5, p. 1-22
 1996
410.
Consumer packaging in Italy
Market Research Europe
1996 : MAR, VOL. 28:3, p. 69-105
 1996
411.
Television & video
Market Research Europe
1996 : MAR, VOL. 28:3, p. 15-19
 1996
412.
Alcoholic drinks in Eastern Europe
Market Research Europe
1996 : MAR, VOL. 28:3, p. 1-14
 1996
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