search query: @indexterm Advertising expenditure / total: 112
references: 41-50 / 112
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title | year | author | ||
41. |
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 53-66 |
1990 | Woodside, A.G. Soni, P.K. |
|
42. |
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 44-46 |
1990 | Bogart, L. |
|
43. |
Management Today
1990 : SEP, p. 101-104 |
1990 | Levy, L. |
|
44. |
Journal of Advertising Research
1990 : FEB/MAR, VOL. 30, p.67-75 |
1990 | Lynch, J. Hooley, G. |
|
45. |
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1990 : JUN, VOL. 42:6, p. 492-504 |
1990 | Kaas, K. P. |
|
46. |
Harvard Business Review
1990 : JAN-FEB, VOL. 68:1, p. 44-48 |
1990 | Schroer, J. C. |
|
47. |
Harvard Business Review
1990 : JAN-FEB, VOL. 68:1, p. 38-42 |
1990 | Jones, J. P. |
|
48. |
Journal of Consumer Research
1989 : DEC, VOL. 16:3, p. 344-353 |
1989 | Kirmani, A. Wright, P. |
|
49. |
European Journal of Marketing
1989 : VOL. 23:3, p. 17-28 |
1989 | Keown, C. F. |
|
50. |
Accounting Review
1989 : JAN, VOL. 64:1, p. 108-124 |
1989 | Bublitz, B. Ettredge, M. |
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