search query: @indexterm MEDIA COVERAGE / total: 51
references: 41-50 / 51
 titleyearauthor
41.
Absatzwirtschaft
1994 : AUG, p. 18-19
1994 Stippel, P.
42.
Management-Zeitschrift Industrielle Organisation
1994 : VOL. 63:9, p. 49-50
1994 Raissig, J.
43.
Business and Society Review
1993 : FALL, 87, p. 34-40
1993 Mundy, A.
44.
Markenartikel
1993 : OCT, VOL. 55:10, p. 482,484-485
1993 Merbold, K.
45.
Revue Francaise du Marketing
1991 : NOV-DEC, 130, p.59-68
1991 Guillee, P.
46.
Marketing and Research Today
1990 : AUG, VOL. 18:3, p. 167-174
1990 Donsbach, W.
Antoine, J.
47.
Expansion
1990 : MAY 17, 381, p. 96-99, 101-102
1990 Villard, N.
Heuze, R.
48.
Economisch Statistische Berichte
1990 : FEB 28, VOL. 75:3747, p. 200-203
1990 Alsem, K.J.
Leeflang, P.S.H.
Reuyl, J.C.
49.
Journal of Applied Behavioral Science
1989 : VOL.25, No.4, p.327-349
1989 Gassaway, B.
50.
Economisch Statistische Berichte
1989 : NOV 1, VOL. 74:3731, p. 1080-1084
1989 Alsem, K.J.
Leeflang, P.S.H.
Rauyl, J.C.
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