search query: @indexterm Media research / total: 210
references: 41-50 / 210
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41.
The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
International Journal of Market Research
2004 : VOL. 46:4, p. 465-478
 2004 Pelsmacker, P.
Geuens, M.
Vermeir, I.
42.
Simultaneous media usage: a critical consumer orientation to media planning
Journal of Consumer Behaviour
2004 : MAR, VOL. 3:3, p. 285-292
 2004 Pilotta, J.J. (et al.)
43.
Living 'extreme': adventure sports, media and commercialisation
Journal of communication management
2004 : VOL. 9:2, p. 171-178
 2004 Puchan, H.
44.
What media evolution is: a theoretical approach to the history of new media
European Journal of Communication
2004 : DEC, VOL. 19:4, p. 483-505
 2004 Stöber, R.
45.
Ideas in our heads : introduction of PSB as part of media system change in central and eastern Europe
European Journal of Communication
2004 : VOL 19:1, p. 53-74
 2004 Jakubowicz, K.
46.
Explicating media salience : a factor analysis of New York Times issue coverage during the 2000 U.S. presidential election
Journal of Communication
2004 : VOL 54:1, p. 71-87
 2004 Kiousis, S.
47.
Modeling the clickstream : implications for web-based advertising efforts
Marketing Science
2003 : VOL 22:4, p. 520-541
 2003 Chatterjee, P.
Hoffman, D. L.
Novak, T. P.
48.
Special issue on electronic media, markets and civil society in East and Southeast Asia: introduction
Pacific Review
2003 : VOL. 16:4, p. 455-464
 2003 Rodan, G.
49.
The Internet in the communication infrastructure of urban residential communities : macro- or mesolinkage?
Journal of Communication
2003 : VOL 53:4, p. 642-657
 2003 Matei, S.
Ball-Rokeach, S.
50.
On the challenges of cross-national comparative media research
European Journal of Communication
2003 : VOL 18:4, p. 477- 500
 2003 Livingstone, S.
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