search query: @indexterm NEWSPAPER ADVERTISING / total: 87
references: 41-50 / 87
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title | year | author | ||
41. |
Journal of Consumer Research
1989 : MARCH, VOL. 15, p.434-443 |
1989 | Jacoby, J. Hoyer, W. |
|
42. |
Economisch Statistische Berichte
1989 : NOV 1, VOL. 74:3731, p. 1080-1084 |
1989 | Alsem, K.J. Leeflang, P.S.H. Rauyl, J.C. |
|
43. |
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 35-39 |
1988 | Rossiter, J. R. |
|
44. |
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 25-34 |
1988 | Okechuku, C. Wang, G. |
|
45. |
Journal of Advertising Research
1988 : AUG-SEP, VOL. 28:4, p. 18-25 |
1988 | Howard, D. J. Barry, T. E. |
|
46. |
Journal of Advertising Research
1988 : APR-MAY, VOL. 28:2, p. 9-19 |
1988 | Bogart, L. Stuart Tolley, B. |
|
47. |
Market Intelligence
1988 : JAN, p. 99-112 |
1988 | ||
48. |
Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 17-23 |
1987 | Krishnan, R. Soley, L. |
|
49. |
Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 11-16 |
1987 | Appel, V. |
|
50. |
European Journal of Marketing
1987 : VOL. 21:4, p. 7-19 |
1987 | Bennett, M. |
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