search query: @indexterm marketing / total: 4535
references: 41-50 / 4535
« previous page | next page »
 titleyearauthor
41.
How sustainability ratings might deter 'greenwashing': A closer look at ethical corporate communication
Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 15-28
 2011 Parguel, B.
Benoit-Moreau, F.
Larceneux, F.
42.
Explicating ethical corporate marketing. Insights from the BP deepwater horizon catastrophe: the ethical brand that exploded and then imploded
Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 1-14
 2011 Balmer, J.M.T.
Powell, S.M.
Greyser, S.A.
43.
Ethical corporate marketing
Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 1-14, 15-28, 29-45, 47-55
 2011 Balmer, J.M.T.
Powell, S.M.
Greyser, S.A. (guest eds.)
44.
A crisis of marketing conscience
Journal of Advertising Research
2011 : SEP, VOL. 51:3, p. 451-452
 2011 Precourt, G. (ed.)
45.
Critics review or preceding week's admissions explaining movie admissions
Liiketaloudellinen aikakauskirja
2011 : 3, p. 290-315
 2011 Suominen, S.
46.
When the name is the game
Business Strategy Review
2011 : FALL, VOL. 22:3, p. 50-55
 2011 Bertini, M.
Gourville, J.
Ofek, E.
47.
Service-dominant logic: a necessary step
European Journal of Marketing
2011 : VOL. 45:7/8, p. 1298-1309
 2011 Lusch, R. F.
Vargo, S. L.
48.
Using product and retail choice attributes for cross-national segmentation
European Journal of Marketing
2011 : VOL. 45:7/8, p. 1236-1252
 2011 Lockshin, L.
Cohen, E.
49.
The influence of marketing from a power perspective
European Journal of Marketing
2011 : VOL. 45:7/8, p. 1152-1171
 2011 Merlo, O.
50.
Interactive (networked) internationalization: the case of Swedish firms
European Journal of Marketing
2011 : VOL. 45:7/8, p. 1112-1129
 2011 Awuah, G. B.
Gebrekidan, D. A.
Osarenkhoe, A.
« previous page | next page »
SCIMA