search query: @indexterm Brand names / total: 212
references: 42-51 / 212
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42.
The effects of extensions on the family brand name: an accessibility-diagnosticity perspective
Journal of Consumer Research
2000 : DEC, VOL. 27:3, p. 371-381
 2000 Ahluwalia, R.
Gürhan-Canli, Z.
43.
Stretching firm and brand reputation
RAND Journal of Economics
2000 : WINTER, VOL. 31:4, p. 658-673
 2000 Cabral, L. M. B.
44.
The effects of brand name similarity on brand source confusion: implications for trademark infringement
Journal of Public Policy and Marketing
2000 : FALL, VOL. 19:2, p. 250-264
 2000 Howard, D.J.
Kerin, R.A.
Gengler, C.
45.
Price and brand name as indicators of quality dimensions for customer durables
Journal of the Academy of Marketing Science
2000 : SUMMER, VOL. 28:3, p. 359-374
 2000 Brucks, M.
46.
Leveraging equity across the brand portfolio
Marketing letters
2000 : AUG, VOL. 11:3, p. 210-220
 2000 Simmons, C. J.
Bickart, B. A.
Buchanan, L.
47.
The impact of ambient scent on evaluation, attention, and memory for familiar and unfamiliar brands
Journal of Business Research
2000 : AUG, VOL. 49:2, p. 157-165
 2000 Morrin, M.
Ratneshvar, S.
48.
Creating brand names with meaning: The use of sound symbolism
Marketing Letters
2000 : FEB, VOL. 11:1, p. 5-20
 2000 Klink, R. R.
49.
Measuring the effects of new brand introduction on inter-brand strategic interaction
European Journal of Operational Research
1999 : OCT 16, VOL. 118:2, p. 315-331
 1999 Chintagunta, P.
50.
Kampf um Internet-Domains: Domainnamen.
Absatzwirtschaft
1999 : DEC, p. 100, 102-103, 105
 1999 Naaf, S.
51.
Trial discussion on combination of famous-brand strategy and agricultural industrialization (original in Chinese)
Economic Problems (c)
1999 : 3, p.34-37
 1999 Xu, Chao
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