search query: @indexterm SEGMENTATION / total: 227
references: 42-51 / 227
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42.
Segmenting food markets: the role of ethnocetrism and lifestyle in understanding purchasing decisions
International Journal of Market Research
2006 : VOL. 49:1, p.71-94
 2006 Kavak, B.
Gumusluoglu, L.
43.
Predictive segmentation in action: Using CHAID to segment loyalty card holders
International Journal of Market Research
2006 : VOL. 48:4, p.459-479
 2006 Galguera, L.
Luna, D.
Paz Mendez, M.
44.
The universality of values: Implications for global advertising strategy
Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 301-314
 2006 Chow, S.
Amir, S.
45.
Consumer archetypes: A new approach to developing consumer understanding frameworks
Journal of Advertising Research
2006 : SEP, VOL. 46:3, p. 289-300
 2006 Morris, L.
Schmolze, R.
46.
Interactive IMC: The relational-transactional continuum and the synergistic use of customer data
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 146-159
 2006 Peltier, J. (et al.)
47.
Satisfaction: a segmentation criterion for "short-term" visitors of mountainous destinations
Journal of Travel & Tourism Marketing
2006 : VOL. 20:1, p. 61-73
 2006 Tsiotsou, R.
Vasioti, E.
48.
Are labor markets segmented in developing countries? A semiparametric approach
European Economic Review
2006 : OCT, VOL. 50:7, p. 1817-1841
 2006 Pratap, S.
Quintin, E.
49.
Business segment performance redux: a multilevel approach
Strategic Management Journal
2006 : JAN, VOL. 27:1, p. 45 -61
 2006 Hough, J. R.
50.
Explorers versus planners: A study of Turkish tourists
Annals of Tourism Research
2006 : APR, VOL. 33:2, p. 319-338
 2006 Alvarez, M.
Asugman, G.
51.
Segmentation
Admap
2006 : FEB, VOL. 41:2 (469), p. 14-15
 2006 White, R.
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