search query: @indexterm Television advertising / total: 360
references: 42-51 / 360
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42.
Effectiveness of telescopic advertisements delivered via personal video recorders
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 217-227
 2006 Reading, N. (et al.)
43.
Programme involvement and interactive behaviour in interactive television
International Journal of Advertising
2006 : VOL. 25:3, p. 309-332
 2006 Levy, S.
Nebenzahl, I.D.
44.
Using viewer attitudes to evaluate TV program effectiveness
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 93-101
 2006 Assael, H.
Poltrack, D. F.
45.
Effects of advertising likeability: a 10-year perspective
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 73-83
 2006 Smit, E. G.
Meurs, L. van
Neijens, P. C.
46.
The invisible majority? Older models in UK television advertising
International Journal of Advertising
2006 : VOL. 25:1, p. 87-106
 2006 Simcock, P.
Sudbury, L.
47.
Accounting for engagement
Admap
2006 : FEB, VOL. 41:2 (469), p. 46-48
 2006 Zack, B.
48.
Consumer responses to interactive advertising campaigns coupling short-message service direct marketing and TV commercials
Journal of Advertising Research
2005 : DEC, VOL. 45:4, p. 382-401
 2005 Trappey, R. J. III
Woodside, A. G.
49.
The effects of program responses on the processing of commercials placed at various positions in the program and the block
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 49-59
 2005 Moorman, M.
Neijens, P.C.
Smit, E.G.
50.
Avoiding television advertising: Some explanations from time allocation theory
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 34-48
 2005 Rojas-Mendez, J.
Davies, G.
51.
Television optimizers: Did they change the way we do business?
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 27-33
 2005 Green, A.
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