search query: @indexterm advertising research / total: 488
references: 42-51 / 488
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42.
How marketers can use celebrities to sell more effectively
Journal of Consumer Behaviour
2005 : MAR, VOL. 4:3, p. 201-214
 2005 Pringle, H.
Binet, L.
43.
Real-time communication management
Admap
2004 : VOL. 39:3, p. 22-24
 2004 Boon, A. den
Bruin, S.
44.
Segmenting the burger market
Admap
2004 : VOL. 39:3, p. 15-17
 2004 Kotronis, D.
Lieberman, M.
45.
Content analysis in cross-cultural advertising research: insightful or superficial?
International Journal of Advertising
2004 : VOL. 23:4, p. 507-521
 2004 Lerman, D.
Callow, M.
46.
Information content and consumer readership of print ads : a comparison of search and experience products
Journal of the Academy of Marketing Science
2004 : VOL. 32:1, p. 20-31
 2004 Franke, G. R.
Huhmann, B. A.
Mothersbaugh, D. L.
47.
Modeling the clickstream : implications for web-based advertising efforts
Marketing Science
2003 : VOL 22:4, p. 520-541
 2003 Chatterjee, P.
Hoffman, D. L.
Novak, T. P.
48.
The Influence of Level of Processing on Advertising Repetition Effects
Journal of Consumer Research
2003 : DEC, VOL. 29:3, p. 371-382
 2003 Nordhielm, C. L.
49.
A Meta-analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory
Journal of Consumer Research
2003 : JUN, VOL. 30:1, p. 138-149
 2003 Janiszewski, C.
Noel, H.
Sawyer, A. G.
50.
On The Use of Time Expressions in Promoting Product Benefits The Metaphoric and the Literal
Journal of Advertising
2003 : SUMMER, VOL. 32:2, p. 33-44
 2003 Spears, N.
51.
A Look at the Effects of Sponsored Content and Banner Advertising
Journal of Advertising
2003 : SUMMER, VOL. 32:2, p. 17-32
 2003 Becker-Olsen, K. L.
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