search query: @indexterm CONSUMER EXPECTATIONS / total: 100
references: 43-52 / 100
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43.
Order-of-entry effects on consumer memory and judgment: an information integration perspective
Journal of Marketing Research
1992 : AUG, VOL. XXIX:3, p. 343-357
 1992 Kardes, F.R.
Kalyanaram, G.
44.
The Generation and Consequences of Communication-evoked Imagery
Journal of Consumer Research
1992 : JUNE, VOL.19, p.93-l04
 1992 Bone, P.
Ellen, P.
45.
Continuous improvements to meet customer expectations
Journal of Systems Management
1992 : FEB, VOL. 43:2, p.13-15
 1992 Greenwood, F.
46.
"Fly-by-night" or here to stay? - The future for air express
Long Range Planning
1992 : APR, VOL. 25:2, p.52-62
 1992 Raphael, D.E.
47.
Mesurer la sensibilit` au prix de produits complexes.
Revue Francaise du Marketing
1992 : 137, p.5-16
 1992 Huisman, D.
48.
Customer satisfaction: the project manager's role
International Journal of Project Management
1992 : MAY, VOL. 10:2, p.123-127
 1992 Ireland, L.
49.
Balancing the needs of customers and shareholders
Journal of Business Strategy
1991 : NOV-DEC, VOL. 12:6, p.44-47
 1991 Copulsky, W.
50.
Consumers and the environment: a focus on five products
Journal of Business Strategy
1991 : SEP-OCT, VOL. 12:5, p.44-47
 1991 Scerbinski, J. S.
51.
Avoid the breakdowns between planning and implementation
Journal of Business Strategy
1991 : SEP-OCT, VOL. 12:5, p.30-33
 1991 Sandy, W.
52.
Comment se positionnement les marques de luxe = How luxury brands position themselves
Revue Francaise du Marketing
1991 : NO. 132-133, p.111-118
 1991 Roux, E.
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