search query: @indexterm Marketing management / total: 608
references: 43-52 / 608
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43.
Sustainable tourism marketing at a World Heritage site
Journal of Strategic Marketing
2007 : MAY-JUL, VOL. 15:2-3, p. 253-264
 2007 Gilmore, A.
Carson, D.
Ascencao, M.
44.
A role theoretic view of product-market strategy execution: in investigation of mid-level marketing managers
Journal of Strategic Marketing
2007 : MAY-JUL, VOL. 15:2-3, p. 223-236
 2007 Thorpe, E. R.
Morgan, R. E.
45.
The perils and opportunities of communicating corporate ethics
Journal of Marketing Management
2005 : APR, VOL. 21:3-4, p.267-290
 2005 Schlegelmilch, B.B.
Pollach, I.
46.
Captivating company: dimensions of attractiveness in employer branding
International Journal of Advertising
2005 : VOL. 24:2, p.151-172
 2005 Berthon, P.
Ewing, M.
Hah, L.L.
47.
Going global: how local origin affects brand strategy
Admap
2005 : VOL. 40:5, p. 37-39
 2005 Polak, E.
48.
Logo Land: theme park or factory?
Admap
2005 : VOL. 40:5, p. 16-17
 2005 Passikoff, R.
49.
Who is responsible for corporate communications?
Admap
2005 : VOL. 40:7, p. 44-46
 2005 Buckingham, I.
Kitchen, P.
50.
How marketers can exploit new mobile services
Admap
2005 : VOL. 40:7, p. 41-43
 2005 Steinbock, D.
51.
How to measure multi-channel campaigns
Admap
2005 : VOL. 40:7, p. 35-37
 2005 Wilson, H.
Bruce, L.
Love, J.
52.
How financial paperwork can build your brand?
Admap
2005 : VOL. 40:7, p. 26-28
 2005 Etzkorn, I.
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