search query: @indexterm Product testing / total: 58
references: 43-52 / 58
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43.
Single versus multiple concept tests.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 21-26
 1983 Trebbi, G. G.
Flesch, E. J.
44.
Are you ready for a product recall?
Business Horizons
1983 : JAN-FEB, VOL. 26:1, p. 31-35
 1983 Malickson, D. L.
45.
Beurteilung und Nutzung von Warentestinformationen im Konsumentenbereich .
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1982 : APR, VOL. 34:4, p. 351-364
 1982 Tölle, K.
46.
How valid are product descriptions and protocols in choice experiments?
Journal of Consumer Research
1981 : JUN, VOL. 8:1, p. 37-42
 1981 Smead, R. J.
WilcoX, J. B.
Wilkes, R. E.
47.
Two-way television: a tool for new product research.
Business Horizons
1981 : JUL/AUG, VOL. 24:4, p. 69-75
 1981 Bushman, F. A.
Robinson, R.
48.
Putting products to the test.
International Management
1981 : DEC, VOL. 36:12, p. 10-11, 13-14
 1981 Bickerstaffe, G.
49.
Positioning political candidates - an application of concept evaluation techniques.
Journal of the Market Research Society
1980 : JUL, VOL. 22:3, p. 181-191
 1980 Mauser, G. A.
50.
Discrimination testing and product decisions.
Journal of Marketing Research
1980 : FEB, VOL. 17:1, p. 84-90
 1980 Moskowitz, H. R.
Jacobs, B.
Firtle, N.
51.
Product testing: current methods and needed developments.
Journal of the Market Research Society
1980 : APR, VOL. 22:2, p. 115-139
 1980 Batsell, R. R.
Wind, Y.
52.
Les problemes lies aux tests en unite mobile.
Revue Francaise du Marketing
1980 : JAN-MAR, 80, p. 131-134
 1980 Lapluie, G.
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