search query: @indexterm Marketing strategy / total: 884
references: 44-53 / 884
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44.
Market orientation, marketing capabilities, and firm performance
Strategic Management Journal
2009 : AUG, VOL. 30:8 p. 909-920
 2009 Morgan, N. A.
Vorhies, D. W.
Mason, C. H.
45.
Service marketing and subjectivity: the shaping of customer-oriented employees
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p. 795-809
 2009 Skålen, P.
46.
Niche firms and marketing strategy. An exploratory study of internationally oriented niche firms
European Journal of Marketing
2009 : VOL. 43:11/12, p. 1378-1391
 2009 Toften, K.
Hammervoll, T.
47.
Conceptualising and measuring defensive marketing orientation (DMO): some inaugural thoughts on assessing marketing's place in "society's doghouse"
Journal of Strategic Marketing
2009 : OCT, VOL. 17:5, p. 345-364
 2009 Woodall, T.
Swailes, S.
48.
Marketing power and CMO power: could market orientation break the link? An exploratory case study
Journal of Strategic Marketing
2009 : OCT, VOL. 17:5, p. 327-343
 2009 Lamberti, L.
Noci, G.
49.
An exploratory case study analysis of contemporary marketing practices
Journal of Strategic Marketing
2009 : APR, VOL. 17:2, p. 169-187
 2009 Palmer, R.
Wilson, H.
50.
Extending the marketing myopia concept to promote strategic agility
Journal of Strategic Marketing
2009 : APR, VOL. 17:2, p. 139-148
 2009 Johnston, K.
51.
Psychic distance, marketing strategy and performance in export ventures of Brazilian firms
Journal of Marketing Management
2009 : VOL. 25:5-6, p. 591-610
 2009 Sousa, C.M.P.
Lengler, J.
52.
Beyond matrices and black-box algorithms: setting marketing priorities with marketing strategy conferences
Journal of Marketing Management
2009 : VOL. 25:5-6. p. 571-590
 2009 Schilling M.S.,
Schulze-Cleven, P.J.
53.
How well do traditional theories explain the internationalisation of service MNEs from small and open economies? - Case: national telecommunication companies
Management International Review
2009 : VOL 49:1 p. 121-144
 2009 Laanti, R.
McDougall, F.
Baume, G.
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