search query: @indexterm marketing literature / total: 46
references: 44-46 / 46
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44.
Research and other applications of the marketing abstracts.
Journal of Marketing
1978 : 2 APR VOL.42 p.32-37
 1978 Gross, W.
45.
Consumer research: a state of the art review.
Journal of Marketing
1978 : 2 APR VOL.42 p.87-96
 1978 Jacoby, J.
46.
The ghetto marketing life cycle: a case of underachievement.
Journal of Marketing Research
1978 : 1 FEB VOL.15 p.20-28
 1978 Andreasen, A. R.
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