search query: @indexterm Brand names / total: 212
references: 45-54 / 212
« previous page | next page »
 titleyearauthor
45.
Price and brand name as indicators of quality dimensions for customer durables
Journal of the Academy of Marketing Science
2000 : SUMMER, VOL. 28:3, p. 359-374
 2000 Brucks, M.
46.
Leveraging equity across the brand portfolio
Marketing letters
2000 : AUG, VOL. 11:3, p. 210-220
 2000 Simmons, C. J.
Bickart, B. A.
Buchanan, L.
47.
The impact of ambient scent on evaluation, attention, and memory for familiar and unfamiliar brands
Journal of Business Research
2000 : AUG, VOL. 49:2, p. 157-165
 2000 Morrin, M.
Ratneshvar, S.
48.
Creating brand names with meaning: The use of sound symbolism
Marketing Letters
2000 : FEB, VOL. 11:1, p. 5-20
 2000 Klink, R. R.
49.
Measuring the effects of new brand introduction on inter-brand strategic interaction
European Journal of Operational Research
1999 : OCT 16, VOL. 118:2, p. 315-331
 1999 Chintagunta, P.
50.
Kampf um Internet-Domains: Domainnamen.
Absatzwirtschaft
1999 : DEC, p. 100, 102-103, 105
 1999 Naaf, S.
51.
Trial discussion on combination of famous-brand strategy and agricultural industrialization (original in Chinese)
Economic Problems (c)
1999 : 3, p.34-37
 1999 Xu, Chao
52.
The extension of enterprise brands (original in Chinese)
Journal of Zhongnan University of Finance and Economics (c)
1999 : 1, p.110-111
 1999 Zhang, Weinian
Li, Jichun
53.
Gestion de marcas para el proximo milenio.
Harvard-Deusto Marketing & Ventas
1999 : JAN-FEB, 30, p. 26-30
 1999 Bell, J.
54.
Studies of support system of commercial enterprises' brand name strategy (original in Chinese)
Commercial Economy and Management (c)
1998 : 4, p.30-34
 1998 Zhong, Yugan
« previous page | next page »
SCIMA