search query: @indexterm BRANDS / total: 1643
references: 46-55 / 1643
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46.
Involvement theory in constructing bloggers' intention to purchase travel products
Tourism Management
2010 : AUG, VOL. 31:4, p. 513-526
 2010 Huang, C-Y.
Chou, C-J.
Lin, P-C.
47.
Components of art exhibition brand equity for internal and external visitors
Tourism Management
2010 : AUG, VOL. 31:4, p. 495-504
 2010 Camarero, C.
Garrido, M. J.
Vicente, E.
48.
Putting listening to work: the essentials of listening
Journal of Advertising Research
2010 : MAR, VOL 50:1, p. 30-41
 2010 Rappaport, S. D.
49.
The relative importance of brands in modified rebuy purchase situations
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 248-260
 2010 Zablah, A.R.
Brown, B.P.
Donthu, N.
50.
Brand awareness in business markets: When is it related to firm performance?
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 201-212
 2010 Homburg, C.
Klarmann, M.
Schmitt, J.
51.
New technologies drive CPG media mix optimization
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 416-427
 2010 Reynar, A.
Phillips, J.
Heumann, S.
52.
In-store video advertising effectiveness
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 386-402
 2010 Yim, M. Y-C. (et. al)
53.
The rise and stall of a fair trade pioneer: the Cafédirect story
Journal of Business Ethics
2010 : MAR I, VOL. 92:1, p. 127-147
 2010 Davies, I.A.
Doherty, B.
Knox, S.
54.
The impact of brand extension success drivers on brand extension price premiums
International Journal of Research in Marketing
2010 : DEC, VOL. 27:4, p. 319-328
 2010 Sattler, H. (et al.)
55.
A cross-national investigation on how ethical consumers build loyalty toward fair trade brands
Journal of Business Ethics
2010 : NOV I, VOL. 96:4, p. 589-611
 2010 Kim, G-S.
Lee, G.Y.
Park, K.
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