search query: @indexterm newspaper advertising / total: 87
references: 46-55 / 87
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46.
The search for information in newspaper advertising.
Journal of Advertising Research
1988 : APR-MAY, VOL. 28:2, p. 9-19
 1988 Bogart, L.
Stuart Tolley, B.
47.
Regional newspapers.
Market Intelligence
1988 : JAN, p. 99-112
 1988
48.
Controlling magazine circulation.
Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 17-23
 1987 Krishnan, R.
Soley, L.
49.
Editorial environment and advertising effectiveness.
Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 11-16
 1987 Appel, V.
50.
Exact journals? English newsbooks in the civil war and interregnum.
European Journal of Marketing
1987 : VOL. 21:4, p. 7-19
 1987 Bennett, M.
51.
Retail trade advertising in the Leicester Journal and the Leicester Chronicle 1855-71.
European Journal of Marketing
1986 : VOL. 20:9, p. 41-56
 1986 Tudor, B. A.
52.
The subsiding sizzle : a descriptive history of print advertising, 1900-1980.
Journal of Marketing
1985 : SUMMER, VOL. 49:3, p. 24-37
 1985 Pollay, R. W.
53.
A continuing study of magazine environment, frequency, and advertising performance.
Journal of Advertising Research
1985 : AUG-SEP, VOL. 25:4, p. 23-33
 1985 Chook, P. H.
54.
Reference prices and deception in newspaper advertising.
Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 868-876
 1985 Liefeld, J.
Heslop, L. A.
55.
Structure and conduct on local advertising markets : the case of Irish provincial newspapers.
Journal of Industrial Economics
1984 : DEC, VOL. 33:2, p. 241-249
 1984 Thompson, R. S.
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