search query: @journal_id 128 / total: 433
references: 46-55 / 433
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46.
How accurate are traditional quota opinion polls?
Journal of the Market Research Society
1997 : JUL, VOL. 39:3, p. 433-448
 1997 Curtice, J.
Sparrow, N.
47.
The very different methods used to conduct telephone surveys of the public
Journal of the Market Research Society
1997 : JUL, VOL. 39:3, p. 421-432
 1997 Taylor, H.
48.
Measuring service quality: A test-retest reliability investigation of SERVQUAL
Journal of the Market Research Society
1997 : APR, VOL. 39:2, p. 381-396
 1997 Lam, S. S.
Woo, K. S.
49.
Mystery customer research: Cognitive processes affecting accuracy
Journal of the Market Research Society
1997 : APR, VOL. 39:2, p. 349-361
 1997 Morrison, L. J.
Colman, A. M.
Preston, C. C.
50.
The Likert scale revisited: An alternate version
Journal of the Market Research Society
1997 : APR, VOL. 39:2, p. 331-348
 1997 Albaum, G.
51.
DIY: Consumer-driven research
Journal of the Market Research Society
1997 : APR, VOL. 39:2, p. 297-315
 1997 Yelland, F.
Varty, C.
52.
Small is beautiful, but difficult: towards cost-effective research for small business
Journal of the Market Research Society
1997 : JAN, VOL. 39:1, p. 275-292
 1997 Smith, D.
53.
The application of geodemographics to retailing - meeting the needs of the catchment
Journal of the Market Research Society
1997 : JAN, VOL. 39:1, p. 203-214
 1997 Johnson, M.
54.
How do consumers feel advertising works?
Journal of the Market Research Society
1997 : JAN, VOL. 39:1, p. 111-124
 1997 Gordon, W.
Ryan, C.
55.
Pricing research techniques
Journal of the Market Research Society
1997 : JAN, VOL. 39:1, p. 87-108
 1997 Blamires, C.
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