search query: @journal_id 588 / total: 237
references: 46-55 / 237
« previous page | next page »
 titleyearauthor
46.
Impact of host country market characteristics on the choice of foreign market entry mode.
International Marketing Review
1993 : VOL. 10:2, p. 60-76
 1993 Kwon, Y.-C.
Konopa, L. J.
47.
Market concentration versus market diversification and internationalization: implications for MNE performance.
International Marketing Review
1993 : VOL. 10:2, p. 40-59
 1993 Olusoga, S. A.
48.
Consumer profiles and perceptions: country-of-origin effects.
International Marketing Review
1993 : VOL. 10:2, p. 22-39
 1993 Chao, P.
Rajendran, K. N.
49.
Relative importance of firm and managerial influences on international technology licensing behaviour.
International Marketing Review
1993 : VOL. 10:2, p. 4-21
 1993 Atuahene-Gima, K.
50.
Multinational market portfolios in global strategy development.
International Marketing Review
1993 : VOL. 10:1, p. 60-72
 1993 Harrell, G. D.
Kiefer, R. O.
51.
Sales training practices: a cross-national comparison.
International Marketing Review
1993 : VOL. 10:1, p. 45-59
 1993 Erffmeyer, R. C.
52.
Marketing management bases for international market segmentation: an alternate look at the standardization debate.
International Marketing Review
1993 : VOL. 10:1, p. 19-44
 1993 Baalbaki, I. B.
Malhotra, N. K.
53.
Impact of marketing strategy on performance: empirical evidence from a liberalized developing country.
International Marketing Review
1993 : VOL. 10:1, p. 4-18
 1993 Okoroafo, S.
Russow, L. C.
54.
International franchising in the context of competitive strategy and the theory of the firm.
International Marketing Review
1992 : VOL. 9:5, p. 5-18
 1992 Huszagh, S. M.
Huszagh, F. W.
McIntyre, F. S.
55.
Euromarketing : charting the map for globalization.
International Marketing Review
1992 : VOL. 9:5, p. 31-42
 1992 Dalgio, T.
« previous page | next page »
SCIMA