search query: @indexterm market research / total: 2057
references: 463-472 / 2057
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463.
Systematische Ableitung von Produktmerkmalen aus Marktbedürfnissen.
Management-Zeitschrift Industrielle Organisation
1994 : VOL. 63:1, p. 66-70
 1994 Eversheim, W.
Schmidt, R.
Saretz, B.
464.
Aufteilung des Marktforschungsbudgets, Bench-Marking für die Marktforschung
Absatzwirtschaft
1994 : AUG, VOL. 37:8, p. 68-75
 1994 Müller, S.
Kesselmann, P.
465.
Märkte von morgen
Absatzwirtschaft
1994 : JUN, VOL. 37:6, p. 30-41
 1994 Hanser, P.
Kemperdick, J.
Rossbach, H.
466.
Listening to the voice of the market
International Marketing Review
1994 : VOL. 11:1, p. 47-59
 1994 Johne, A.
467.
A brief observation about likability and interestingness of advertising
Journal of Advertising Research
1994 : MAR-APR, VOL. 34:2, p. 79-80
 1994 Keck, G.
Mueller, B.
468.
The answer is no: a national survey of advertising industry practitioners and their clients about whether they use subliminal advertising
Journal of Advertising Research
1994 : MAR-APR, VOL. 34:2, p. 36-45
 1994 Rogers, M.
Seiler, C.
469.
The influence of prototype values on the validity of studies using time estimates
Journal of the Market Research Society
1994 : APR, VOL. 36:2, p. 145-148
 1994 Hornik, J.
Cherian, J.
Zakay, D.
470.
Using industrial key informants: some guidelines
Journal of the Market Research Society
1994 : APR, VOL. 36:2, p. 139-144
 1994 Mitchell, V.
471.
Quality in market research: hard frameworks for soft problems
Journal of the Market Research Society
1994 : APR, VOL. 36:2, p. 115-132
 1994 Smith, D.
Dexter, A.
472.
Marketing research as a strategic tool
Long Range Planning
1994 : FEB, VOL. 27:1, p. 107-118
 1994 Zabriskie, N.
Huellmentel, A.
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