search query: @indexterm Advertising expenditure / total: 112
references: 47-56 / 112
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title | year | author | ||
47. |
Harvard Business Review
1990 : JAN-FEB, VOL. 68:1, p. 38-42 |
1990 | Jones, J. P. |
|
48. |
Journal of Consumer Research
1989 : DEC, VOL. 16:3, p. 344-353 |
1989 | Kirmani, A. Wright, P. |
|
49. |
European Journal of Marketing
1989 : VOL. 23:3, p. 17-28 |
1989 | Keown, C. F. |
|
50. |
Accounting Review
1989 : JAN, VOL. 64:1, p. 108-124 |
1989 | Bublitz, B. Ettredge, M. |
|
51. |
Journal of Advertising Research
1989 : APR-MAY, VOL. 29:2, p. 24-28, 29-34 |
1989 | Zufryden, F. S. |
|
52. |
Market Research Great Britain
1988 : DEC, VOL. 29, p.33-38 |
1988 | ||
53. |
Management Science
1988 : JUL, VOL. 34:7, p. 909-918 |
1988 | Bultez, A. Naert, P. |
|
54. |
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 337-346 |
1987 | Fornell, C. Wernerfelt, B. |
|
55. |
Journal of Marketing
1987 : OCT, VOL. 51:4, p. 45-59 |
1987 | Piercy, N. F. |
|
56. |
European Research
1987 : NOV, VOL. 15:4, p. 232-241 |
1987 | Weihs, E. |
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