search query: @indexterm BRAND CHOICE / total: 192
references: 47-56 / 192
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47.
Las marcas no son solo para el consumo.
Harvard-Deusto Marketing & Ventas
1998 : SEP-OCT, 28, p. 20-23
 1998 Lorge, S.
48.
An empirical analysis of private brand demand recognising heterogenous preferences and choice dynamics
Journal of the Operational Research Society
1998 : AUG, VOL. 49:8, p. 790-798
 1998 Baltas, G.
Doyle, P.
49.
Expertise effects on prechoice decision processes and final outcomes: a protocol analysis
European Journal of Marketing
1998 : VOL. 32:5/6, p. 559-576
 1998 Kuusela, H.
Spence, M. T.
Kanto, A. J.
50.
Judgements of brand similarity
International Journal of Research in Marketing
1998 : JUL, VOL. 15:3, p. 249-268
 1998
51.
A márkaérték mérése [Eng.: Measuring brand value]
Marketing & Menedzsment
1998 : VOL. 32:2, p. 51-58
 1998 Kollár, V.
52.
Recuperar los puntos fuertes de la marca
Harvard-Deusto Marketing & Ventas
1998 : , JAN-FEB , 24 . p.51-53
 1998
53.
El renacimiento de la marca a través de una gestión integral de la experiencia
Harvard-Deusto Marketing & Ventas
1998 : , JAN-FEB , 24 . p.33-39
 1998 Costa, C.
54.
A Comparative Analysis of Reference Price Models
Journal of Consumer Research
1997 : SEP, Vol. 24:2, p. 202-214
 1997
55.
There Are Many Reasons to Drive a BMW: Does Imagined Ease of Arguments Generation Influence Attitudes?
Journal of Consumer Research
1997 : SEP, Vol. 24:2, p. 170-177
 1997 Wänke, M.
Bohner, G.
Jurkowitsch, A.
56.
Het merk als strategisch referentiepunt.
Holland Management Review
1997 : 57, p. 71-77
 1997 Mosmans, A.P.
Vorst, R.R.R. van der
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